Thursday, January 20, 2011

Wyndham to franchise Dream and Night brands


Wyndham Hotel Group announced it has entered into an agreement with Chatwal Hotels & Resorts, gaining exclusive rights to franchise and manage its Dream and Night boutique hotel brands globally.
Dream and Night hotels currently are open in New York; Bangkok, Thailand; and Cochin, India. In addition, the 108-room, Dream South Beach is scheduled to open early this year in Miami Beach, adjacent to the former Versace Mansion on Collins Avenue.

The company also has announced plans to open a Dream hotel in New York’s Meatpacking District during the second quarter of this year and expand in South Asia.
Dream South Beach will be a '70s-inspired hotel, transforming two iconic properties, The Tudor Hotel and Palmer House into one ethereal property.
Dream South Beach
Michael Czysz’s design house Architropolisspearheaded the creative concept with Kelly Ogden helming the interiors, coupling a touch of disco with a French-Moroccan flare.

Dream's promenade is lined with wall fountains and the pathway glows with an acrylic, under-lit, in-laid floor, while an 8-foot tall sculpture of Ganesha, crafted by Miguel Rodriguez sits in a bamboo grove, guarding the entrance.

The former Palmer House lobby serves as Dream South Beach’s reception area, featuring original keystone wainscoting as well as a keystone front desk dating back to 1939, when the original facade was erected.

All public areas in the renovated hotel feature custom-crafted lighting and furniture, echoing the surreal scene of the 108 guestrooms, including the Sun House Duplex Penthouse, two Duplex Sun Suites, and nine Junior Suites.

Guests will discover a sleek, jewel-box feel in the bedrooms, boasting carved neo-French-Moroccan doors back-lit by cool blue light. In fact, the rooms are cast almost entirely in shades of teal, cobalt and purple while flickering prisms flank the bed and a white and whimsical chandelier dangles above.

As a nod to the past, Dream's new restaurant, The Tudor, occupies the ground floor of what was The Tudor hotel serving up casual, contemporary American fare. The venue features baseball-stitched banquette seating and back-lit teak screen partitions, while the outdoor dining areas are furnished with custom teak bench seating and dining tables with bronze glass tops amid a background of tropical plants.
The new rooftop lounge, also steeped in late '70s decor—with glimmering glass tiles in white and gold and of course, loads of lucite—will offer an infinity pool and sun-soaked views of the Atlantic ocean.
“These design-driven, destination-within-a-destination brands are favored by travelers who crave an avant-garde yet cosmopolitan experience,"  said Eric Danziger, Wyndham Hotel Group president and chief executive officer. " We are especially proud to work with Sant Singh Chatwal, an innovative hotelier and entrepreneur, to expand and evolve these brands in key business and leisure markets around the globe.”
The Night brand, which Wyndham plans to develop in primary and secondary markets, will be positioned as an ‘affordably chic’ hotel option featuring innovative designs and services such as guest deejays in lounges, discounts for green motorists with hybrid and electric cars and gourmet quick-serve food and beverage options.
Developers will be able to adapt the product to both full-service and limited-service models that offer a ground floor ‘living area’ with an attractive space for social interaction. The model also can be adapted to existing exterior-corridor hotels in prime locations.
The Dream brand is positioned as a full-service, lifestyle brand for gateway cities and resort destinations. The brand’s personality is light-hearted and fun, embracing the use of vivid visuals and trend-setting design. The progressive service offerings will emulate those of luxury hotels, but with a more relaxed point of view.
Dream and Night locations presently include the 216-room Dream New York at 210 W. 55th St. in midtown Manhattan; the 72-room urban Night Hotel at 132 W. 45th St. in Manhattan; the 195-room Dream Hotel Bangkok in the heart of Thailand’s capital city; and the 151-room Dream Cochin, located in Ernakulum City, the commercial capital of Kerala, India.

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