When members of Elite Plus, Expedia’s frequent-guest rewards program, stay at selected properties, they are automatically upgraded on arrival, if a higher-grade suite is vacant. Since October, the online travel agency has been slowly rolling out the service, beginning at 84 hotels in Miami, Fort Lauderdale and other cities in Florida.
By the end of this month, hotels in Atlanta; Charleston, S.C.; Denver; Los Angeles; Raleigh-Durham, N.C.; San Francisco; San Jose, Calif.; and Seattle will be offering the upgrades. Participating hotels display the “VIP Access” logo on their Expedia listings.
“Some hotel managers add other perks, like a bottle of Champagne,” said Edward Nevraumont, senior director of customer loyalty at Expedia.
Expedia is the first of the major online travel agencies to provide gratis hotel upgrades automatically to high-spending travelers. Customers are enrolled in Elite Plus by default after they book through the site at least 15 hotel stays in a year, or more than $10,000 in hotels and airfares annually.
Get the full story at The New York Times
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